Tyranny of Twitter Handles

The Middle Ages gave the English language a wonderful range of collective nouns. We talk about a flock of birds, a swarm of bees, a colony of ants, a herd of antelopes. My top two are a congregation of alligators which comes second only to the grand winner, a parliament of owls.

I suggest an addition to these collective nouns to describe the Government of Kenya’s (GoK) activities on social media. A Tyranny of Twitter Handles. [Read more…]

Designing Kenya’s Anti Corruption Platform

One of Uhuru Kenyatta’s most effective campaign slogans was “The Digital Team”. Since taking office President Kenyatta’s team has been upgraded (in true tech fashion) to “The Digital Government”. Enthusiasm in deploying technology is a key characteristic of the first year of Kenyatta’s administration. An example of this is growing number of official Government of Kenya Twitter accounts.

On the 16th of October 2013 at the Women, Youth and Persons with Disability Expo on access to Government Procurement Opportunities, Kenyatta announced that his administration will set up a corruption reporting website where ordinary citizens can report any government official who asks for a bribe.

I will open a website where when you go to look for help in government offices and you are asked to give a bribe you can immediately report the person. All one will be required to do is log in, and there will be a place to record the name, ministry, department and position of the culprit to get them arrested.

Corruption in Kenya is a big problem, that is well documented. Transparency International’s Global Corruption Barometer 2013, the biggest ever survey tracking world-wide public opinion on corruption, tell us that 95% of respondents in Kenya felt that police were corrupt/extremely corrupt. The same survey tells us 59% of respondents in Kenya felt that public officials and civil servants were corrupt/extremely corrupt; 58% of respondents in Kenya felt the judiciary was corrupt/extremely corrupt; 68% of respondents in Kenya felt parliament / legislature was corrupt/extremely corrupt.

As we have seen over and over again this level of corruption does not only steal public resources, it also costs lives. With statistics such as these it is clear why tackling corruption should be a priority for Kenyatta’s administration.

Something needs to be done.
Something radical needs to be done.
Is a corruption reporting website that thing?
Perhaps, if deployed correctly.

Technology is only 10% of a successful deployment

A common mistake when turning an idea like a corruption reporting website into a solution is to spend most of your planning time focusing on the technology. Which platform should be used? What graphics should we have on the front page? What number should we use for the shortcode? what colour should the logo be? etc. At Ushahidi we say technology is only 10% of a successful deployment. If the President wants his portal to be effective here are four other things he should be thinking about.

  1. The Strategy Is Not Ambitious Enough

    The President’s plan is noble but I feel not ambitious enough. For this new platform to be really useful to citizens, for this new platform to really bring about the change we need in Kenya it needs to map service delivery as well as corruption. Or more directly, the deficiencies in service delivery by the government. For example, a government pharmacy may regularly experience stock-outs, the lack of essential medicines. This could be due to corruption such as officials diverting drugs to their own private pharmacies. However, it could also be due to inefficiencies in budgeting, procurement, delivery or reporting. For a platform to be truly useful to citizens, policy makers, service providers and indeed the President it needs to capture all this data not just the corruption data.

    Kenya already has a service delivery framework in the performance contracts signed publicly in front of the nation by all Cabinet Secretaries on behalf of their ministries. These contracts should form a key part of this deployment as they inform citizens on what they should expect in terms of service delivery from the government. Getting these contracts online and accessible should be one of the first steps in this anti corruption drive.

  2. A Platform Is Only As Strong As Its Partnerships

    For the anti corruption platform to work the right partnerships need to be in place. I would recommend that this corruption reporting platform is not hosted by government but is instead hosted by an independent civil society organisation. Why? Look at those figures from the Global Corruption Barometer again. Why would we expect members of the public to report corruption to a system they perceive as corrupt? (To be fair 19% of respondents in the survey felt Kenyan NGOs were corrupt/extremely corrupt.) Another solution would be for the platform to be jointly hosted by the civil society organisations and government.

    An important role partners could play is in educating citizens on what they are entitled to. This must be a key part of any strategy to tackle corruption and improve service delivery. An assumption regularly made is that citizens always know what to report to the authorities. This is not the case. A bribe is relatively easy to spot and report. The same may not be true of inadequate service delivery. For example, if one school has 8 desks for every 10 students they may feel they have less room to complain than a school that has 4 desks for every 10 students. Some parents may even feel that they are lucky to have 4 desk per classroom. That each student is entitled to a desk and that the lack of a desk per student should be reported requires an awareness campaign run by credible partners.

    Partnerships are also important when it comes to outreach campaigns. Simply plastering information about the corruption reporting platform on billboards and radio adverts across the country will not automatically lead to uptake by the public.
    Even if the technology works perfectly.
    even if the institution receiving the complaints deals with them diligently.
    Consider this lesson in a blogpost by Varja Lipovsek and Rakesh Rajani called, Your Phone Won’t Ring Just Because You Gave Out Your Number:

    Here’s our bet: people don’t respond because they just don’t believe their voices will count. In East Africa where Twaweza works, years of unresponsive and predatory systems have cared little about citizen voice, so much so that even when there is a “real” opportunity for feedback, people simply do not believe it’s worth their while. When for 10, 15, 20 years one’s core experience of public service delivery has been one of disinterest or even fear, simply setting up attractive new mechanisms, however well-intentioned and sophisticated, won’t cut it.

    Sometimes, many times, the messenger is as important as the message. This means that the President will need to find different partners for each part of the country as it is unlikely that a single organisation or institution has the type of credibility nationwide to make this initiative work.

  3. What Is Your Duty of Care

    From the President’s statement reports of corruption are being collected in order to get corrupt officials arrested. This means that the person sending in the original report of corruption may be required to attend court proceedings or a formal disciplinary hearing. How will this process be handled? Will people be comfortable reporting corruption by individuals who have power in their local communities if they have to accuse them publicly?
    Connect to this, a more basic duty of care needs to be in place to protect all citizens who speak out. Measures must be in place to enable the administrators of the website to identify personal information (name, telephone numbers, email address) and to provide those administrators with an opportunity to remove/hide that information from the public. The nature of the complaint should be public. The personal information of the person making the complaint should not.

  4. Verify and Analyse Your Data

    Collecting information is the easy part! It is crucial that all reports of corruption are taken through a process to establish how credible they are. There are various methods that can be used for this. For Uchaguzi, our citizen centred election platform, we had partners on the ground, trained and led by the Constitution & Reform Education Consortium, who we could call to check up on reports for us. The President has similar options available to him, officers of the Ethics and Anti-Corruption Commission for example. Another option is working with the Data Lab at iHub Research that has developed a variety of data mining and machine-learning techniques for verifying crowd-sourced information.

The Technology

Technology is only 10% of a successfully deployment but it is a crucial 10%. It is very important that the President gets the technology right. Here are some things he should consider.

The best technology solutions meet people where they are
Ideally citizens should not have to purchase any new technology or learn any new skills to interact with this corruption reporting deployment. This means the platform cannot be exclusively web based. In the Kenyan context citizens must be able to send and receive information to and from the platform by SMS. The President may consider using SMS Sync or Frontline SMS both developed and maintained by teams in Nairobi to manage the SMS portion of the platform.

This does NOT mean that President should ask his team to ignore the web platform and mobile applications for smart phones such as Android and iOS. The best strategy in this scenario is to cover all bases. Data received from mobile applications can include photos, video, exact GPS locations which SMS cannot do. Smart phones providing rich data are powerful corruption reporting tools. Tools like the BRCK provide an easy and reliable way to connect to the internet, anywhere in the Kenya, even when you don’t have electricity.

Technology needs to tested

Whatever platform and applications are chosen it is important that extensive design testing, user interface testing and user experience testing is done to make sure the platform works for the potential users. The team at the iHub UX Lab believe that smart, user centric design has the power to change Kenya, both economically and socially. The President would be wise to harness this power.

The Ecosystem Exists

The President and his team may be aware that some of the best crowdsourcing tools available to him and his team are developed by Ushahidi, founded and headquartered right here in Nairobi. Ushahidi has been used 40,000+ times in 156 countries around the world and has been translated into 35 different languages. Global reach, made in Africa. Ushahidi has been used around the world extensively for human rights, corruption and accountability mapping. On our website you will find a section dedicated to making anti corruption and transparency mapping successful. It includes examples of anti corruption and transparency mapping as well as examples of human rights mapping.

Ushahidi is one part of a larger technology ecosystem and the one big advantage President Kenyatta has is the ecosystem to make his anti corruption platform successful is already in place and less than a 15 drive from Statehouse (just 2 min with his motorcade). At the Bishop Magua Centre, he would find Ushahidi, BRCK, FrontlineSMS, the iHub and several other companies, projects, techies, project managers ready to work with him to deploy an anti-corruption platform that would transform Kenya.


Kenya28Feb: Carry On

At 1pm EAT Kenyans across the country, across the continent and across the globe stood and sang all three stanzas of the Kenyan National Anthem together as part of Kenya28Feb. We sang for a variety of reasons. Some sang to demonstrate patriotism, others to celebrate Kenya and Kenyans, others as a prayer for our country, others as a show of unity, to demonstrate there is more that unites us than divides us. Many of us sang for a mixture of all these reasons and others not listed here. What is important is that we stood and sang. This is the 2nd year Kenya28Feb has rallied Kenyans to sing our National Anthem collectively. I have written before on the power of the symbolic collective singing of our anthem and on some of the reasons different groups of people sang today. Today I’d like to share my thoughts on the, “What Next?” question.

Many people, supporters and those not supportive of Kenya28Feb, seem baffled by our advice to congregate, sing and disperse. No speeches, no rallies, no food drives, no estate clean ups, no tree planting, no IDP relocating, not even blood donation! “NO NOTHING? WHY? HOW? WHAT? USELESS!” Is it not important to donate blood, don’t we feel that trees are worth planting, and do we not cry out at the injustice of IDPs still in camps 4 years after they were first displaced, and who does not want to live in a clean estate? Doesn’t Kenya28Feb? Valid questions.

This blog post is written for the Kenya28Feb family, that is, all those who sang the National Anthem on Kenya28Feb. If you did not see the point of singing or if you were against the singing you probably won’t get much out of this post. If you didn’t see the point of singing this post won’t change your mind about that. If you did sing and are wondering what next, let’s talk.

So we sang our beautiful anthem for the 2nd year in a row. What do we do now? Why just disperse? Why go back to doing what we were doing?

My response to these questions starts with this observation, most Kenyans I meet are doing remarkable things! At Mavuno we call it ordinary people doing extraordinary things. Most Kenyans I know constantly give sacrificially whether it’s time/money/expertise to wonderful causes/initiatives that would die without their support. Most Kenyans I know are engaged in their communities, building clinics, paying school fees, protecting the vulnerable etc. When we suggest that you sing and then disperse to continue with your day, what we are actually saying is that you are already part of the solution! You are lifting up our families, our communities, and our society. You are engaged and YOU have figured out the solutions! Solutions that no one else may have seen. Carry on!

I live In Nairobi, Kenyans from different corners of the country, Lamu, Busia, Kakamgea, Eldoret etc all sang today. They know their communities better than I ever will, they know the solutions their community needs better than I do. Why then would I prescribe a solution for Kenyans who sang in those areas? I live in the Kilimani area of Nairobi; many who sang live in other parts of Nairobi. They know their communities better than I do, they know the solutions those communities need better than I do. Why wait for me to tell you what to do next? You are already doing it! Carry on!

There are three assumptions I am making here. The first assumption is that you spend your most productive time each day on positive actions that build up your community and in turn your society, that you are a provider of solutions to the problems in your community. Whether in tech, in media, in film, in music, in banking, in medicine, in law, in the police, in government, in emergency response, in the NGO world, in school, on campus etc wherever you are in this season of you life, I assume that you are a solutions provider. The second assumption is that you are passionate about the solutions you are working on. You believe in them. The third assumption is that you work on those solutions because they make an impact. Your solutions transform your community positively.

Why don’t we tell you to go out and plant trees? Some of you are already planting trees and those of you who aren’t have skills that are utilised elsewhere! Why don’t we organise a food drive, some of you are already Feeding Kenya. How about IDPs? Do we not feel for them? Of course we do, and many of us who sang today are already working on providing long-term solutions for our brothers and sisters in IDP camps. Carry on!

Why doesn’t Kenya28Feb leverage on its network? Well we are! Our network is you and the solutions you are working on. Our symbolic act of unity connected us! We celebrate you, and now all of us can help you to work on your solution! We won’t give you a solution, we’ll help you work on yours.

The point I am trying to make is this, a solution prescribed by someone who does not understand the context will never work as well as the solution advocated by you who does. Carry on!

Do not sit around “waiting patiently” for a magic solution, it does not exist. Do not sit around waiting for the mantle to be passed to you, YOU already have it. Do not pontificate about how Kenya28Feb has no ideas, share YOUR idea. Most of you who sang already get this. Carry on!

You also understand, unlike some of our brothers and sisters, that singing the anthem does not stop you from working on those solutions. You know the equation is not “working on solutions v singing the anthem”, the correct equation is “working on solutions + singing the anthem”. Some belch that all we do is sing three stanzas once a year then disappear, well we know what we do the rest of the year, working on those solutions! Doing what we were already doing before we took a pause to sing together.

Some suggestions: let us share what we are doing amongst our networks (which if you are reading this includes me) what you are doing? If you have gaps in your capacity the person who can fill that gap is probably closer than you imagine. Let us highlight those providing positive solutions with impact in our communities, let us encourage each other, let us work together, let us grow together, let us support each other and next year let us sing on Thursday 28th Feb 2013 to celebrate each other!

I’ll stop there because I know you have a lot of work to do. Carry on!

(If you have not found a way in which you can become a solution provider in your community, if you are struggling to find a way to impact your community positively then this conversation is for you too. Let’s start talking about your passions and we’ll find a way to get you working on a solution you are passionate about!)

Kenya28Feb: Meaning behind singing

With just over 24 hours to go before we celebrate Kenya28Feb we’ve been busy spreading the word, encouraging as many people as possible to take part. Kenya28Feb is an initiative that encourages Kenyans to celebrate Kenya by standing together to sing all 3 stanzas of the Kenyan National Anthem at 1pm EAT on the 28th of February.

The reaction we have received when we share our idea has been overwhelmingly positive. Here are some of the trends I notice.

Kenyans born before independence are overwhelmingly supportive of the idea. They not only buy into Kenya28Feb they also become champions of Kenya28Feb spreading the word and mobilising their networks to sing and unite. There are several reasons for this. For example, my parents were born in the 1930s. In primary and secondary school in the 1940s/1950s they were taught to sing “God Save The King” before Kenya was liberated from colonialism. For them, standing up to sing “Ee Mungu Nguvu Yetu” is powerful. It is not just a cool song played whenever one of our glorious athletes wins one of our many gold medals at each Olympic games; it is the song that signifies our liberation. In addition our National Anthem together with our National Flag were the first symbols of our country, of our collective identity, symbols that brought Kenyans together, they belong to no tribe they belong to all tribes, they belong to no religion yet they belong to all religions, they belong to no class yet they belong to all classes, they belong to no region yet they belong to all regions. Singing the national anthem for members of our liberation generation is a statement of intent. It stirs up visible emotions in men and women who do not normally share their feelings. One thing Kenyans of GenerationKenya (those born after independence) seem to forget is that independence was fought for and won largely by the youth. Yes those youths are now in their 70s and 80s but back then they were in their 20s and 30s. For this generation the National Anthem holds a special significance that perhaps no other generation will ever be able to match.

Kenyans living outside Nairobi that I have been in touch with are also very supportive of the idea. The enthusiasm we get when we talk to people in areas far from Nairobi for example Lamu or Busia is very positive. They embrace wholeheartedly the opportunity to demonstrate their Kenyan identity; they embrace the opportunity to share in a collective positive Kenyan experience. It is not hard to see why. In January 2012 I had the opportunity to spend a week in Lamu. It is beautiful beyond words, historically inclined, and soon to be home of the most significant port on the East African coast line. However, it is also very isolated. In Lamu you feel disconnected from the rest of the Kenya. Lack of basic services, the lack of infrastructure development, the daily political battles that dominate the Nairobi scene barely make a ripple there, the entertainment industry of Nairobi is as far away as Hollywood. They feel almost forgotten by Kenya. To them singing the National Anthem with other Kenyans is not just a good way to start Tuesday lunch hour, it is an opportunity to participate in a positive, non partisan, collective action that demonstrates they are part of Kenya. It helps them remind Kenya that they are there, that they are a part of us. It also helps remind those of us not from or in Lamu that they are there and that they are a part of us. These reasons also apply in some extent to Kenyans in the Diaspora where there is a lot of enthusiasm for Kenya28Feb.

On the flip side of the coin most of the people who speak out against Kenya28Feb seem to be Nairobi based, in the middle to high socio-economic bracket (the much talked about middle class and upper class). I should say the vast majority of people we speak to in this group are supportive of the idea. The opposition of some of the members of this group is not unexpected. There are several reasons for this as well, let me share some of what I have noticed. If you are based in Nairobi and have some money then you can enjoy the best that Kenya has to offer with very little effort due to your location and status. The best entertainment, the best services, room for professional and personal growth, a level of respect for your human rights. With all this as your standard every day Kenyan experience, a call to participate in singing and uniting with other Kenyans can seem like a distraction. Why do you have to sing to show unity with other Kenyans when you can share restaurants/golf courses/church pews/tweets with senior business leaders, senior government officials and senior politicians? Another argument may be that, the Kenyan upper/middle class is naturally conservative in a pussyfooting way. That it is afraid of risk, afraid of even thinking of rocking the boat. A collective singing of the National Anthem is too political, too radical, too unknown, what does it mean, what will it mean, what do the police think, what does my employer think, what does the media think?

I believe that as Kenyans it is powerful when we participate in positive collective actions such as singing the National Anthem together. On the 28th February at 1pm EAT, whatever you are doing, we invite you to stop, congregate wherever you are, and sing all three stanzas of our National Anthem. If you can take pictures and videos and send them to unite@28feb.co.ke

Kenya Istahili Heshima!

28 February 2012. 1 pm, 1 nation, 1 people, 1 anthem, united in 1 prayer for 1 Kenya. Sing and Unite!

Kenya28Feb: Power of the Symbolic

On the morning of 12 December 1963, Kisoi Munyao, like many of his fellow countrymen and women, had things to do. Getting ready for independence was hard work and Munyao along with many other Kenyans had been busy preparing for this day, which had finally come.

For Munyao, however, while the day was about celebration, it was also a day for very hard work. While the rest of the country prepared for its Jamhuri party he prepared to complete the final ascent up Mount Kenya so that he could plant the new flag of his newly independent country on the highest peak of its land.

Kisoi Munyao, it seems, understood the importance of symbolic gestures. Did raising the Kenyan flag on Mount Kenya make Kenya any more independent than if he hadn’t bothered? Probably not! If he had not raised the flag on Mount Kenya would Kenya have been any less independent? Probably not! Does this mean that his actions have no value? In my book, his actions are extremely valuable for a variety of reasons.

By raising the flag of the new republic of Kenya on Mount Kenya on the day of independence Munyao was proclaiming ownership of Kenya for Kenyans. He was laying down a marker, he was claiming the land, as it seems. A symbolic gesture, yes, but one with power.

In February last year together with some friends we launched Kenya28Feb. The idea was simple, at 1pm EAT on the 28th of February we would urge as many Kenyans as we could to congregate and sing all three stanzas of our National Anthem. It did not matter where you were, who you were, what you were doing, for those 3 minutes, stop, sing the national anthem and then continue with your day.

Why did we do this and why do we think it is a good idea? We felt that as Kenyans we spend too much time discussing what divides us rather than what unites us. We spend a lot of time highlighting our differences rather than sharing what brings us together. We wanted a participatory positive action, one that any Kenyan could take part in equally, regardless of socio economic status, tribe, location, race, gender, and age. Beyond participation we wanted an action that demonstrated as a country there is more that unites us than divides us. We wanted a positive action that demonstrated ownership. For far to long the symbols of our country have been inaccessible to ordinary Kenyans. I remember being shocked as a teenager to find out that I am not allowed to fly the national flag on a flagpole outside our house. I was equally shocked to learn then that only senior government officials are allowed to fly the national flag on their cars. Our 2nd president in his intellectual insecurities took our national pledge and turned it into a joke. As Kenyans it is very important that we reclaim these symbols as a step in helping us create and establish our identity as a country.

So did Kenya28Feb in 2011 work? More than we imagined! Supermarkets countrywide turned off their tills, played the National Anthem over their PA systems as shoppers and staff stood together and sang, TV and radio stations interrupted their normal programming and played the National Anthem, Kenyans gathered at places of worship, at bus stops, in parks, in schools, in offices, in shopping malls, at roadsides, in technology labs, in government offices and sang. Kenyans in the Diaspora woke up early, went to bed late so they could sing at 1PM EAT. And perhaps even more important all these actions started a debate on what our identity as Kenyans really is and what counts as effective action.

This year we ask you again to partner with us to Sing and Unite! On the 28th of February 2012 at 1pm EAT get together with at least one other Kenyan and sing all three stanzas of our national anthem, in Kiswahili or in English as a demonstration of unity. 1pm, 1 nation, 1 people, 1 anthem, united in 1 prayer for 1 Kenya.

Inevitably some will find the whole idea of a symbolic gesture distasteful. They will say that instead of singing the anthem you should write a strategic plan on how to repair our crumbling roads, that perhaps you should go out and plant trees instead, or maybe they’ll tell you to stop wasting time singing and instead draw a plan to feed and house IDPs. These are all worthy causes, without a doubt. Yet it is ridiculous to say that celebrating Kenya for 3 minutes stops us from working on those causes. As Kenyans we should be constantly engaged in our communities, constantly working to provide solutions to the problems we see around us in our society. My friends who initiated Kenya28Feb are good examples of this, in media, in film, in design, in the arts, in music, in civic society, in technology, in sports, in our companies, in our NGOs, in our foundations, we are constantly engaged with our community and I know most of you are too. So when someone tells you that you should use your time to build the country instead of singing the National Anthem tell them that you are already building the country and singing in an extension of that and then invite them to join you on the 28th!

For those who tell you that symbolic gestures are never important, remind them of Kisoi Munyao, walking up that mountain while the rest of the country partied. Remind them how he demonstrated his love and ownership for his newly independent country in a symbolic gesture. Then invite them to take ownership of our anthem and our nation together with you.

For more information check out 28feb.co.ke

28 February 2012. 1 pm, 1 nation, 1 people, 1 anthem, united in 1 prayer for 1 Kenya. Sing and Unite!

Edit 1: I misspelt Munyao – Thanks Shiko for catching that.

Kenya Red Cross Own Your Campaigns!

From early January 2011 the Kenya Red Cross has been warning of a serious drought looming in parts of Kenya. In May 2011 Kenyan President Mwai Kibaki declared the drought a national disaster as it became clear that this is the region’s worst drought in 60 years. The harsh and visible reality is that Kenyans are dying of starvation and as crops fail and livestock dies.

My friend Ahmed Salim decided to grab the bull by the horns. He started an initiative based around the concept of Kenyans in areas not affected by the drought sacrificing a meal to help feed Kenyans hit by famine. His target was for 10,000 Kenyans to donate a minimum of KSH 250 to The Kenya Red Cross Society to raise at least KSH 2.5M. Donations were to be made using mobile money services such as Safaricom’s Mpesa and Airtel’s equivalent. The Ahmed led initiative rallied under the banner of FeedKE. The Red Cross MPesa business number to use to donate was publicised as 10000 and the account was called FeedKE. Kenyan Twittersphere was ablaze with the #FeedKE hash tag. In one week 172 donations made amounting to a total of KSH 140,880.

This morning the big corporate players The Safaricom Foundation, The KCB Foundation together with the Media Owners’ Association of Kenya unveiled their appeal called KENYANS for KENYA. They aim to raise over KSH 500M in four weeks and are also collecting donations for the Red Cross via mobile money services, although in this case exclusively by Safaricom’s MPesa other mobile providers do seem to be included in the mobile money part of the appeal as far as I can tell. Social media plays a big role in their campaign and they are using the Twitter hashtag #kenyansForKenya.

Kenyans For Kenya campaign poster

Kenyans For Kenya campaign poster

This led to a energetic response from Kenyans online. Many are upset at the corporate community for not throwing their support behind the social media campaign that is already running through #FeedKE and instead launching a parallel campaign that will overshadow the 1 week old campaign. Others, including Ahmed, remind us that all that matters in the end is that Kenyans pull together to help those dying of hunger. Ahmed continuously tells us through his Twitter account that the important thing is that we rally together as nation to stop these deaths from hunger. Nanjira and Marcus have succinct thoughts and summaries of both sides of the debate.

Here is my take. Yes, the immediacy of the problem means that the most important thing, at least in the short term, is that Kenyans now have effective and efficient ways to support the relief efforts. I also understand the big corporate players being wary of throwing their considerable resources behind an initiative they do not control. I wish they had engaged with Ahmed and his campaign. A little engagement from the corporate world with the efforts already running would have done wonders at rallying the nation together.

However, they are bigger practical problems. I have spent the last week telling everyone to donate to the Red Cross’ relief efforts using the MPesa Business Number 10000 and bill account FEEDKe then today the Red Cross in a massive launch of what is bound to be one of the biggest media campaigns ever conducted in Kenya is telling people to use MPesa Business Number 111111 and bill account 111111. I’ve already had someone ask me if the funds they sent to 10000 really went to the Red Cross! The Red Cross had to address this, through its Twitter account, and reassure people that both campaigns were legitimate.

This is the main problem and a big problem. Having different hashtags on Twitter is one thing, having different MPesa business numbers and MPesa bill account numbers for one campaign which relies primarily on mobile money payments as the avenue for collection donations is a ridiculous situation to be in.

The lesson here and what needs to happen in the future is that the Kenya Red Cross needs to own their campaigns. As they plan to launch a relief effort they should develop a strategy that covers donations, communications, social media etc. That way Ahmed, Safaricom Foundation, KCB Foundation and anyone else who wants to help push the campaign just latches on to something the Red Cross is already doing and already owns.

What is shown here is that a mass fund raising plan that does not include a social media strategy as part of its communication planning is incomplete. Not only in the “west” but also in Kenya. Luckily for the Red Cross there are digital communication experts around who can help develop plans that include a social media strategy as part of a fund raising effort.

Thanks for reading, remember to donate!